One big challenge facing marketers is developing a successful content marketing strategy for their blogs and content downloads on their Joomla website. However, having a solid content marketing strategy is key to ensure that you're driving the right kinds of people to your site and nurturing them down the funnel.
In today's blog you will learn how to develop a killer content marketing strategy for your Joomla site in order to maximize your contents impact.
Designing a landing page that looks great when accessed with mobile devices is no longer an option - it is a necessity. In April of 2015, Google is requiring sites to be mobile-friendly if they want to rank high in search results. Here are a few design ideas that will help you survive 'Mobilegeddon.'
Are you now sure if Google sees your site as mobile friendly? Use Google's Mobile-friendly test tool and find out now. Even if your site is responsive ensure Google sees it that way.
Nurturing leads seems like a pretty straightforward concept: a business captures a user's information via form, and creates an email campaign geared around converting that individual into a customer.
But what does that process actually look like? What separates so-so lead nurturing from winning nurturing that actually converts?
Congrats! You managed to convert a lead on one of your content offers, however, at this point in the process is typically where most marketers drop the ball. The thank you page after a lead converts on an offer is a critical time and a huge opportunity for you to continue that engagement. In this blog we are going to take a look at how to construct a rocking thank you page that converts.
Inbound Marketing is effectively marketing where your customers are and giving them the information they need and thus is easily the most effective form of online marketing out there. It trumps outbound marketing by far.
However, implementing an effective inbound marketing strategy can be more difficult than it seems. Below we will discuss some of the best Joomla inbound marketing tips known to man.
In the online marketing game, it gets pretty tempting to proclaim a campaign a success as soon as a steady stream of leads comes rolling in. Leads aren't sales, though! Building a strong collection of leads is just the beginning of the sales process.
Every campaign can be tweaked and perfected to make the best possible use of the leads it generates and maximize the number of conversions it makes.
So you are looking for the best ways to boost your sales? The world of business involves multiple dynamics that can appear complicated at times.
One of the most important aspects is marketing, which has become even more complex in the digital age.
Traditional forms of advertising have merged with newer forms that you must master in order to remain at the top of your field.
If you want to be a great Inbound marketer, you'll need to fully educate yourself on the ins and outs of the Inbound methodology. Just like you would with any other new subject, the best way to learn Inbound is to start with the basics. This article lists the essential, basic Inbound Marketing key terms you'll need to start thinking about when preparing to develop an Inbound strategy.
You've heard it a thousand times: you can't do Inbound Marketing without a blog.
But you may be wondering - how does all of that writing translate to an actual boost in your revenue? I've got the answer for you, and I'm also here to provide you with a checklist to take blogging from an annoying task to an invaluable medium for driving sales.
For many, blogging seems like a poor use of a lot of time. By the time you think up a topic, research it, write a post, and promote it, you're looking at 2+ hours invested. And I'll admit it - those naysayers are right.
If you're blogging without a purpose, and if you're not optimizing your blog's structure for lead nurturing, your time will likely be wasted (in terms of tangible ROI). Fortunately, that doesn't have to be the case.
Online marketing has a reputation as a fickle business, but somehow the real experts in the field never seem to have trouble drumming up fresh business. Is this just good fortune? No! It's a matter of skill and experience!
When it comes to landing pages, industry veterans know they can get the best results by using Joomla to manage a wide array of different, effective landing pages.