As a business owner, you recognize how important a solid marketing plan is to the bottom line of your business.
Get it wrong, and you could quickly find yourself out of business.
For this reason, forward thinking business owners are adding inbound marketing to their promotional efforts.
These days, video content has taken the lead as one of the most powerful ways to drive traffic to your website. While this is true, it is important for the video to be nearly perfect if you hope to have success.
Here are four tweaks that can help you create videos that will increase the number of leads your website receives regularly.
Your customers take quite a journey before they become your customer. It's much more complicated than simply, "I want to buy something and I know exactly from who", especially for those industries with long buying cycles.
It is important to categorize your audience by buying cycle (and persona) because this will help you optimize your marketing and sales approach to best fit the information they want and need for each stage.
In this blog we are going to break down each one of the stages and explain the mindset of each and how to properly market and sell to them.
Ah, landing pages: the gateway between a browsing website visitor and an engaged contact. Despite the popularity of landing pages across the web, the concept of the form still puzzles many marketers.
What should you ask on a form? How many questions are too many? Is there a way to structure a form so it engages high quality leads?
If you're wondering questions like these, read on for insight.
In the online marketing game, it gets pretty tempting to proclaim a campaign a success as soon as a steady stream of leads comes rolling in. Leads aren't sales, though! Building a strong collection of leads is just the beginning of the sales process.
Every campaign can be tweaked and perfected to make the best possible use of the leads it generates and maximize the number of conversions it makes.
So you are looking for the best ways to boost your sales? The world of business involves multiple dynamics that can appear complicated at times.
One of the most important aspects is marketing, which has become even more complex in the digital age.
Traditional forms of advertising have merged with newer forms that you must master in order to remain at the top of your field.
As the online marketing world has evolved and matured, experience has shown that inbound marketing is one of the most effective ways to find customers and make sales through the Internet.
Inbound marketing takes dedication, intelligence, and terrific content to succeed.
But any inbound strategy also requires helpful software tools, and Joomla is a terrific platform for organizing an effective inbound marketing campaign.