If you are new to inbound marketing, chances are you probably have all of the same information that others have.
In order for you to stay a step ahead of the competition, it is important for you to have the inside track.
Here are 13 things about inbound you probably don't know.
1. There Are Many Aspects To This Concept
While many types of marketing are focused on one aspect, inbound is a culmination of several things. Social media marketing, content marketing and SEO are just a few components of a good strategy.
2. You Must Have A Target Audience
There are some products out there that are very useful to several demographics, but the key is to hone in on the one that is most likely to increase your sales.
3. People Love Free Things
If you give away something value as part of your inbound strategy, you will already be a step ahead of your competitors.
4. Build Your Brand
Once you and your products are recognizable to potential customers, it will increase the chances that they will buy something.
5. Blogging Can Increase Your Visibility
Most people think of blogs as a general way to share information, but it actually increases visibility and brings solid leads your way.
6. Unique Landing Pages Are A Must
This is a great way to entice people to stick around. Failing to have these is a huge mistake. Each page should have its own unique personality.
7. Don't Depend On Social Media For Conversions
While it is possible to increase conversions this way, you should primarily view this as a way to engage your audience.
8. Email Marketing And Spam Are Not The Same Thing
If you have always thought of email marketing and spam synonymously, you need to adjust your way of thinking. As long as you contact people who have opted in, you are not spamming anyone.
9. Try Guest Blogging
While it is a good idea to have a blog of your own, guesting on a blog that is run by someone who is doing well in the same niche will make people see you as an authority.
10. Measuring Is A Must
There is no point in continuing to spend money on marketing if you are not measuring your results. This is a serious waste of money.
11. Don't Discount Pop-Ups
When most people think of pop-ups, it is in a negative way, but there are many people who end up clicking and becoming converts.
12. Make Content Share-able
What good is your content if no one gets the chance to see it. Allowing people to share it with others can definitely increase sales tenfold.
13. Content Will Always Be King
Regardless of the other tricks you may have up your sleeve, providing great content will always be the number one way to garner interest.
This is probably a great deal of information to digest, but you are going to need it if you plan to use inbound marketing to your advantage. Chances are your competition will not be aware of everything here, so you will come out on top.