Landing pages are an essential component at the top of the sales funnel that converts your web site visitors or prospects into leads.
Thus, it is important for you to create a pages with high conversion rates by reducing distractions and focusing your message.
Here are seven small changes you can make that will have a huge impact.
1. Offer A Solid Headline
When someone reaches any of your landing pages, you only have a limited time to impress them. This is why you have to make sure that your first impression packs a huge punch. Something as simple as writing an eye-grabbing headline is enough to make people stop and take a second look.
2. Shorten The Amount Of Text
While saying a few simple words is not enough to hold the interest of most people, they don't want to be swamped with information either. Your landing pages should serve as a teaser for what else you have in store. People should not arrive on your landing page and be treated to a never-ending essay.
3. Format The Text On The Page
Having all of the information in one huge block of text is a great way to scare people off. Leaving a good amount of blank space and breaking up the information will make the reading experience more pleasurable. This is one of the first steps to a successful conversion.
4. Rename The Submit Button
Telling someone to submit a form is not exactly letting them know that it is something that needs to be done. The idea is to make people feel as if they are compelled to stick around and see what it is you have to offer. Use the submit button as a call-to-action by placing words there that urge people to do something specific.
When many people arrive at landing pages, they are not sure of whether you can be trusted. It is up to you to show them that your business is secure and takes privacy very seriously. While the link doesn't have to be placed in the epicenter of the page, it should certainly be in plain view.
6. Remove Extra Calls-To-Action
You are only supposed to offer one call-to-action for each landing page. If people are told that they have to do more than one thing, this is serious cause for confusion. If there is just one call-to-action, it will be immediately clear what should be done.
7. Spend Time Promoting It
While you may think that inbound is all about sitting around and waiting for people to come your way, this is not the case at all. You have to promote your landing pages appropriately on your website using effective calls to action.
While all of these are pretty minor changes, they can have a huge impact on the success of your business. Make sure that you use all you have learned here to create landing pages that will lead to more than you could have ever thought possible.