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How to Lead Nurture: The Essential Traits of Effective Campaigns

Nurturing leads seems like a pretty straightforward concept: a business captures a user's information via form, and creates an email campaign geared around converting that individual into a customer.

But what does that process actually look like? What separates so-so lead nurturing from winning nurturing that actually converts?

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8 Tips for High-Converting Landing Pages

Landing pages can be a determining factor in whether or not you will convert a lead and creating a successful landing page is an important skill you should acquire. 

Let’s face it, you may think you are creating an awesome landing page, but your conversion rates beg to differ. Don’t worry, we are going to go over a 8 easy ways that will defiantly improve your landing pages. Some of the things are so simple, you won’t believe you didn’t think of it first. 

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The Social Media Challenge: How to Choose the Best Networks for Your Brand

Did you know there are over 200 recognized social media sites on the internet? With a list that long, it can be hard to determine where your company's social media participation should take place.

Although some argue for the value of having as many social profiles as possible, the conventional wisdom of quality over quality holds true in the discussion of branded social media. 

Rather than attempting to have a strong presence everywhere, it's advisable to participate on a select group of networks that will yield the most return for our efforts.

When we accept that we should focus on a handful sites rather than the whole spectrum, a second question arises. How do we pick the best ones?

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Do Your Call to Actions Fit These Requirements?

You spent all this time creating a piece of content that you want people to download, whether it was an eBook, whitepaper, or webinar. You are so excited to put it up on your website, the only problem is, nobody is downloading it.

You have done a lot of research on landing pages  and you think you've mastered it pretty well so you don't think this is why people aren't downloading your content. In fact, people aren't even really getting to your landing page. 

Stumped on what the problem may be? Have you even thought it might have to do with your call to action (CTA)? Let's discuss a few key things all of your CTAs should have in order to have the higher click through rates. 

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Jumpstart to Becoming a Blogging Pro

If you have never blogged a day in your life, or you aren’t seeing the results you want with it, maybe you should take a step back and look at how you’ve been blogging. 

Don’t be sad, it’s probably not YOUR writing. However, it may be HOW you are writing  

So what do I exactly mean by this? 

It might not be the subject you are writing about, or your grammar and word choices. It might be the way you structure your writing and how you present it to you audience. 

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