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What came first: the Chicken, the Egg or the Buyer Persona?

So you're beginning to put together a killer inbound marketing campaign. What are the first questions you start asking yourself? Is it about the goals of the campaign, the nitty gritty details, the budget, the deadline?

While those questions all need to be answered, the best place to begin is asking yourself who do you want this killer inbound marketing campaign to reach? You can create amazing content all day, every day, but if you don't know who you want to be seeing and reading it, the battle could already be lost. By targeting everyone, you could essentially be reaching no one. No bueno. Therefore I give you, the buyer persona in inbound marketing.

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A Winning Strategy Behind Joomla Landing Page Forms

It's probably one of the most delicate points of the conversion process, yet many marketers give it the least amount of thought: The Landing Page Conversion Form. Believe it or not, there is a rhyme and reason for how to develop your Joomla landing page forms for the most success.

Let's take some time to break down the strategy of what makes a good Joomla landing page form and how we can develop yours for maximum success.

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Key Tips for Creating Your First eBook

As I'm sure you know, one of the main lead conversion drivers in an Inbound Marketing strategy is great quality content. However, if you've never created an ebook before, it can be a bit confusing exactly how to put together your first one.

No worries, in this blog we will cover some of the most common questions and tips to keep in mind when creating your first ebook download.

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The Big Reason Inbound Campaigns Fail

If you're planning to invest in Inbound Marketing, there's something you need to know.

It's not a popular thing for an Inbound marketer to say, and it's not the most motivational thing you'll hear today, but it's important.

Are you ready? OK.

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Start Inbound Marketing Today: 8 Ways to Get Going for Free

jInbound is an Inbound Marketing software, which means we make money by selling you a product and service. 

But we're also committed to the development and growth of Inbound Marketing as a whole, which means sharing free insights and experiences whenever we can. 

In the spirit of community growth, we've put together this list of 8 totally free ways you can get started with Inbound Marketing, on your own, today!

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8 Tips For Growing Your Joomla Agency

Owning your own Joomla web design agency can be a great deal of work. You're typically wearing multiple hats and being pulled in every which direction. It's pretty easy to get sucked into work and lose focus on how to build your business itself.

In this blog I offer you 8 great tips to keep in mind and to keep focused on as you're growing your own Joomla web design agency.

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The Essential List of Inbound Marketing Key Terms

If you want to be a great Inbound marketer, you'll need to fully educate yourself on the ins and outs of the Inbound methodology. Just like you would with any other new subject, the best way to learn Inbound is to start with the basics.

This article lists the essential, basic Inbound Marketing key terms you'll need to start thinking about when preparing to develop an Inbound strategy. 

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Driving Traffic to Content Downloads on your Joomla Site

So you've spent a great deal of time creating an amazing eBook that you're excited to release. You are just putting the finishing touches on it, but now what? Well the reality is, when you're finished putting together you ebook only half of the work is done. The other half is promoting the ebook to drive conversion.

In this blog we will take a look at a number of different ways to help promote your ebooks and drive interest and conversions.

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