Digital world moves at a very fast pace. When Facebook was growing at a breakneck speed, Instagram burst on to the world stage and people found a new way to share photos.
Similarly, when instagram was gobbled up by Facebook, Snapchat came on the scene and quickly gathered more than 100 million users.
Who knew, the world needs another messaging app when WhatsApp was launched in 2009.
Have you heard of marketing automation? It's the new school of marketing, which helps busy small businesses attract, convert, and retain customers.
One of the highlights of marketing automation is it's ability to complete all of these steps while saving you time. Ready to find out how?
Nurturing leads seems like a pretty straightforward concept: a business captures a user's information via form, and creates an email campaign geared around converting that individual into a customer.
But what does that process actually look like? What separates so-so lead nurturing from winning nurturing that actually converts?
There are a lot of different pieces and different buying stages in the Inbound Marketing methodology. But how can you integrate all the pieces together to make a very clear path for prospects to follow? Well there are a few steps to take, but the most important is Lead Nurturing.
In this blog we will take a look at what lead nurturing is and how you can setup lead nurturing campaigns that will make a big impact on your business.
If you're planning to invest in Inbound Marketing, there's something you need to know.
It's not a popular thing for an Inbound marketer to say, and it's not the most motivational thing you'll hear today, but it's important.
Are you ready? OK.
If you want to be a great Inbound marketer, you'll need to fully educate yourself on the ins and outs of the Inbound methodology. Just like you would with any other new subject, the best way to learn Inbound is to start with the basics. This article lists the essential, basic Inbound Marketing key terms you'll need to start thinking about when preparing to develop an Inbound strategy.
Inbound marketing, in its simplest form is promoting a company and/or business through a variety of forms of content marketing including but not limited to; blogs, podcasts, videos, eBooks, white papers, eNewsletters, SEO, and social media.
On the other side of the spectrum there is outbound marketing. Strategies that are considered outbound marketing are various forms of marketing through buying attention. These forms include but are not limited to; flyers, billboards, TV advertisements and cold calling.
With inbound marketing, the objective is to reel in customers with constant quality content. The idea is to earn prospects as your customers instead of "buying" them.
Lead nurturing is a hot topic in marketing circles, and for good reason.
It saves marketers time, it saves sales reps energy, and it creates positive relationships with potential customers.
For those on Joomla sites, lead nurturing is easiest to execute with an email system. Sure, you could try to accomplish the entire process manually - but by automating the interactions, you'll save more of that precious time we're all trying to come by.
Read on to find out how an email system can help - and why you need one!