Pop quiz: what compliments your blogs, triggers your lead nurturing campaign, informs your audience, AND positions you as an authority in your space?
If you said content, you're right! With how essential content is to Inbound success, it's unfortunate that so many marketers struggle to come up with quality topics.
If that sounds like you, don't despair. We've compiled a list of go-to resources for uncovering the subjects your audience cares about, and you'll have no problem writing about:
One big challenge facing marketers is developing a successful content marketing strategy for their blogs and content downloads on their Joomla website. However, having a solid content marketing strategy is key to ensure that you're driving the right kinds of people to your site and nurturing them down the funnel.
In today's blog you will learn how to develop a killer content marketing strategy for your Joomla site in order to maximize your contents impact.
So you've spent a great deal of time creating an amazing eBook that you're excited to release. You are just putting the finishing touches on it, but now what? Well the reality is, when you're finished putting together you ebook only half of the work is done. The other half is promoting the ebook to drive conversion.
In this blog we will take a look at a number of different ways to help promote your ebooks and drive interest and conversions.
If you are using a Joomla platform to market your services or products online, then you already know you have a very powerful system in place.
However, that is only part of the equation. You also need to know the most crucial internet marketing strategies, in order to make the most of your marketing efforts.
Here are the things you should be implementing:
As I'm sure you know, one of the main lead conversion drivers in an Inbound Marketing strategy is great quality content. However, if you've never created an ebook before, it can be a bit confusing exactly how to put together your first one.
No worries, in this blog we will cover some of the most common questions and tips to keep in mind when creating your first ebook download.
It's no surprise that content marketing is on the rise - one survey found that 61% of consumers are more likely to buy from brands that deliver custom content. Furthermore, the average cost per lead of inbound and content marketing is less than half that of traditional outbound efforts.
With so much buzz around the topic, we're seeing the time invested in content marketing take off. Unfortunately, not all content is good content.
If you'd like to avoid some classic content marketing mistakes and create the type that truly converts, read on to discover the 7 Deadly Sins of Content Marketing.
Content offers are the bridge between a website visitor and an engaged lead. In order to effectively orchestrate an inbound campaign, you need to create killer content which people are willing to exchange their (basic) personal information to gain access to. Let's review what separates blah content downloads from exceptional, and discuss how offers of this nature will fast track you to lead nurturing success.
Those who are familiar with Inbound marketing know that content plays an essential role in the success of any campaign.
If you're new to the world of content marketing, you may be unsure what to write about. If you're a veteran, your idea well may be running dry.
Either way, I guarantee you'll find some inspiration in the content download ideas below: