Every time you create a Joomla site, you likely go through the same initial process: you determine menu items and navigation, you create categories for those items, and then you draft each item and page. This process is simple, it works, and it gets the content you want on the site. But as you make the transition to Inbound Marketing via your website, you'll need to think a little differently about the process of creating (or updating) a site. Check out this infographic to better understand the anatomy of an Inbound website.
As a Joomla developer, you know the in's and out's of every site you build. From navigation to wireframing to content, you're the master of the big picture. But what if that message and information you're putting out isn't getting picked up by search engines?
This article will help you do improve SEO performance on Joomla sites - an essential skill for the modern developer.
Working as an inbound marketer at an agency that works on Joomla websites probably means that you are always looking for ways to make your strategies more efficient. You're busy and have a lot of things on your plate so it makes sense that you are constantly in search of new and improved marketing tools.
The tricky part usually comes in when you find a tool that would be extremely beneficial to your Joomla site, but it's out of your budget. Wah wahhhh. That's always the most disappointing factor.
The good news is that there are budget friendly inbound marketing tools available to you! Let's see what some of them are.
Designing a landing page that looks great when accessed with mobile devices is no longer an option - it is a necessity. In April of 2015, Google is requiring sites to be mobile-friendly if they want to rank high in search results. Here are a few design ideas that will help you survive 'Mobilegeddon.'
Are you now sure if Google sees your site as mobile friendly? Use Google's Mobile-friendly test tool and find out now. Even if your site is responsive ensure Google sees it that way.
Almost a decade ago, online marketers started to make the transition from outbound marketing to inbound marketing.
They realized that the old outbound marketing methods such as buying ads and email lists were not giving them the results they want.
This sparked a revolution in the online world, as inbound marketing became the new king of doing business and boosting your sales in the digital age.
Creating quality content is the backbone of Joomla inbound marketing and is the best way to draw in users, and turn those users into clients.
We've covered what quality content looks like in previous posts, including steps to take to ensure the content you write is appealing and useful to your audience.
Of course, if your audience can't find your content, then there is little chance that it will go viral or make it big.
SEO has been a hot topic in Inbound marketing in 2013 - from Google's 100% [Not Provided] keyword to the rebranding of SEO authority moz.
With all of these changes, the future of SEO is somewhat uncertain. Many techniques will likely continue to fall by the wayside as search engines continue to combat "black hat" practices.
Nonetheless, certain best practices have withstood the test of time and will likely not be disappearing any time soon. In fact, as other tactics drop off, the tried and true become even more important in improving or preserving your ranking.
This list details those SEO essentials, and how to implement them on a Joomla! site.
If you want to be a great Inbound marketer, you'll need to fully educate yourself on the ins and outs of the Inbound methodology. Just like you would with any other new subject, the best way to learn Inbound is to start with the basics. This article lists the essential, basic Inbound Marketing key terms you'll need to start thinking about when preparing to develop an Inbound strategy.
Building a business takes a great deal of effort. One of the essential elements of building a business is marketing its products and services.
There are many ways to market a business. However, one of the most powerful ways is to use inbound marketing tactics.
This article will highlight the features of this powerful marketing medium.
Inbound has literally taken off since it stepped on the scene. You've probably seen it mentioned online, heard about it at conferences, and maybe even done some research yourself.
And you're not alone - the word is out about Inbound Marketing, and people are looking to find out more.
We can see this clearly evidenced on Google trends, which shows an incredible spike in search interest for the term "Inbound Marketing" over the past seven years: