For all of the effort that goes into wire-framing, designing, and developing a Joomla site, you'd think the launch day would be a time of celebration and pride. But as just about any Joomla pro will agree, most site launches are characterized by little sleep, excessive caffeine, and terrifying calls with the client.
Fortunately, the site launch doesn't have to be such a scary cycle. In fact, with proper planning and a structure to the handoff, launching a Joomla site can actually be the idyllic celebration you'd hoped for. Keep reading to find out how you can get there.
It's Friday night and you are hungry. You've gotten sick of all your local hangouts and are ready to try something new. You remember an interesting looking spot that you passed on your way home.Unfortunately, once you've typed the name into your search bar and clicked into the restaurant's website, you're greeted with obnoxious mariachi music and an abundance of dancing tacos. The one thing you can't find? The menu. Guess where you're NOT going for dinner.
Owning your own Joomla web design agency can be a great deal of work. You're typically wearing multiple hats and being pulled in every which direction. It's pretty easy to get sucked into work and lose focus on how to build your business itself.
In this blog I offer you 8 great tips to keep in mind and to keep focused on as you're growing your own Joomla web design agency.
If you're reading this, you probably understand that great quality content is now an extremely important part of any marketing strategy. However, simply writing content to have content is not the smartest strategy.
There is a "rhyme and reason" to what topics to write about. In this blog, we will take a look at what factors you need to consider when developing your content strategy to help drive lead conversion.
Your customers take quite a journey before they become your customer. It's much more complicated than simply, "I want to buy something and I know exactly from who", especially for those industries with long buying cycles.
It is important to categorize your audience by buying cycle (and persona) because this will help you optimize your marketing and sales approach to best fit the information they want and need for each stage.
In this blog we are going to break down each one of the stages and explain the mindset of each and how to properly market and sell to them.
Have you heard of marketing automation? It's the new school of marketing, which helps busy small businesses attract, convert, and retain customers.
One of the highlights of marketing automation is it's ability to complete all of these steps while saving you time. Ready to find out how?
By now, you know that marketing automation has the power to skyrocket your lead conversions and transform your sales cycle. While the benefits of Inbound marketing automation are vast, there's one big thing holding a lot of companies back from implementing it: where do we start?
If you're interested in getting started with automation but unsure of how to prepare your team and process, check out this infographic from Sparksight:
Are you a Joomla developer turned agency owner looking to set your business apart?
Read on to learn about the #1 secret ingredient that your agency's strategy needs to try out - today!
Buyer personas: you hear about them everywhere in the Inbound world. From strategy development to lead nurturing to advocacy, buyer personas are constantly credited as the heart of Inbound marketing tactics. But what is a buyer persona, really? And how do you create one?