Believe it or not, but back in the day, marketing was centered around advertising in offline magazines and newspapers or cold calling businesses out of nowhere.
In today's digital age, these marketing tactics and strategies are like dinosaurs. This is due to the Internet and its increasing adoption rate.
It seems like everyone and their grandmother is now using the Internet for all kinds of reasons. Not to mention, smartphones, tablets, and other consumer devices are hitting the market at a feverish pace.
Digital world moves at a very fast pace. When Facebook was growing at a breakneck speed, Instagram burst on to the world stage and people found a new way to share photos.
Similarly, when instagram was gobbled up by Facebook, Snapchat came on the scene and quickly gathered more than 100 million users.
Who knew, the world needs another messaging app when WhatsApp was launched in 2009.
Most forward-thinking marketers have embraced the concepts of inbound marketing as it has better results compared to traditional marketing techniques.
But implementing a successful inbound marketing campaign requires the right toolset.
Here are five critical tool areas in which marketers need a solid foundation to ensure they launch successful inbound marketing programs.
You've done it! After much planning, editing and testing, you've entered the world of email marketing and sent your first campaign. This momentous event comes with much anticipation, but all of that excitement can be quickly squashed if a campaign yields low metrics.
Don't give up yet: low metrics are a symptom of small errors that can be easily fixed. Read on to learn how you can improve your email metrics and become an inbox superstar.
It's no surprise that content marketing is on the rise - one survey found that 61% of consumers are more likely to buy from brands that deliver custom content. Furthermore, the average cost per lead of inbound and content marketing is less than half that of traditional outbound efforts.
With so much buzz around the topic, we're seeing the time invested in content marketing take off. Unfortunately, not all content is good content.
If you'd like to avoid some classic content marketing mistakes and create the type that truly converts, read on to discover the 7 Deadly Sins of Content Marketing.
Inbound marketing is the newest, latest term for "passive" online marketing.
In contrast to outbound marketing, (i.e. going out and hunting down customers) it involves tempting customers to come to the marketers by building attractive online presences.
In other words, it's one of the primary ways online marketers have been operating for many, many years.