How to Improve Email Marketing Metrics: A Beginner's Guide

You've done it! After much planning, editing and testing, you've entered the world of email marketing and sent your first campaign. This momentous event comes with much anticipation, but all of that excitement can be quickly squashed if a campaign yields low metrics. 

Don't give up yet: low metrics are a symptom of small errors that can be easily fixed. Read on to learn how you can improve your email metrics and become an inbox superstar.

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Use Your Blog to Drive Sales: An Essential Checklist

You've heard it a thousand times: you can't do Inbound Marketing without a blog.

But you may be wondering - how does all of that writing translate to an actual boost in your revenue? I've got the answer for you, and I'm also here to provide you with a checklist to take blogging from an annoying task to an invaluable medium for driving sales.

For many, blogging seems like a poor use of a lot of time. By the time you think up a topic, research it, write a post, and promote it, you're looking at 2+ hours invested. And I'll admit it - those naysayers are right.

If you're blogging without a purpose, and if you're not optimizing your blog's structure for lead nurturing, your time will likely be wasted (in terms of tangible ROI). Fortunately, that doesn't have to be the case.

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How to Create a Call to Action in Joomla

Inbound marketing is all about positioning your company in the right place, at the right time. If you can make it into that context, your next task is to provide the right information to the people you're reaching.

Calls to action are a critical part of this inbound information process - in this post, we're going to talk about how you can create and display them on a Joomla site.

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10 Critical Elements of an Inbound Marketing-Ready Website [Infographic]

Every time you create a Joomla site, you likely go through the same initial process: you determine menu items and navigation, you create categories for those items, and then you draft each item and page. This process is simple, it works, and it gets the content you want on the site.

But as you make the transition to Inbound Marketing via your website, you'll need to think a little differently about the process of creating (or updating) a site. Check out this infographic to better understand the anatomy of an Inbound website. 

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Optimizing Joomla Landing Pages for Conversions

A landing page is probably one of the most important parts of any website. It's the point in the visitor's journey where they make the leap and convert on some sort of offer. However, even though this is such an important piece of your Joomla website, it is often one of the most overlooked sections to make improvements. 

In today's blog we are going to look at some of the important best practices and tips for creating high converting Joomla landing pages.

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What Is Social Proof? Powerful, Persuasive, and Awesome - That's What!

Throughout your experiences creating and managing Joomla websites, you may have encountered the term "Social Proof".

Much buzzed about in marketing circles and quickly making it's way into the web design sphere, social proof is the careful art of guiding people to take actions by providing evidence of other people doing the same.

Let's take a look at an example of social proof at work, and discuss how you can incorporate it into your website and Inbound strategy.

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Content Marketing on Joomla: Create a Killer Strategy

One big challenge facing marketers is developing a successful content marketing strategy for their blogs and content downloads on their Joomla website. However, having a solid content marketing strategy is key to ensure that you're driving the right kinds of people to your site and nurturing them down the funnel.

In today's blog you will learn how to develop a killer content marketing strategy for your Joomla site in order to maximize your contents impact.

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How to Come Up With Blog Topics: Untapped and Underrated Resources

According to blogging best practices, we should be publishing at least two blogs per week to stay relevant in search engines and users' minds. That's eight articles per month, or 104 each year.

Coming up with that many blog topics may seem like a hefty task, but don't abandon the blogging ship just yet: I've got a list of resources you can leverage to inspire incredible articles.

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The Anatomy of an Irresistible Content Download

Content offers are the bridge between a website visitor and an engaged lead. In order to effectively orchestrate an inbound campaign, you need to create killer content which people are willing to exchange their (basic) personal information to gain access to.

Let's review what separates blah content downloads from exceptional, and discuss how offers of this nature will fast track you to lead nurturing success.

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Inbound Marketing Best Practices: Thank-You Pages that Rock

Congrats! You managed to convert a lead on one of your content offers, however, at this point in the process is typically where most marketers drop the ball.

The thank you page after a lead converts on an offer is a critical time and a huge opportunity for you to continue that engagement. In this blog we are going to take a look at how to construct a rocking thank you page that converts.

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