What is a Buyer Persona?

Buyer personas: you hear about them everywhere in the Inbound world. From strategy development to lead nurturing to advocacy, buyer personas are constantly credited as the heart of Inbound marketing tactics. But what is a buyer persona, really? And how do you create one?

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A Content Marketing Strategy For Lead Conversion

If you're reading this, you probably understand that great quality content is now an extremely important part of any marketing strategy. However, simply writing content to have content is not the smartest strategy.

There is a "rhyme and reason" to what topics to write about. In this blog, we will take a look at what factors you need to consider when developing your content strategy to help drive lead conversion.

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10 Ways to Uncover the Content Your Audience is Looking For

Pop quiz: what compliments your blogs, triggers your lead nurturing campaign, informs your audience, AND positions you as an authority in your space?

If you said content, you're right! With how essential content is to Inbound success, it's unfortunate that so many marketers struggle to come up with quality topics. 

If that sounds like you, don't despair. We've compiled a list of go-to resources for uncovering the subjects your audience cares about, and you'll have no problem writing about:

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6 Essential Components of Winning Homepages

Designing a homepage is among the most important and most dreaded responsibilities online marketers take on.

Use this list of essential homepage components when building a new homepage or revamping an old one!

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SEO for Joomla - An Essential Checklist

SEO has been a hot topic in Inbound marketing in 2013 - from Google's 100% [Not Provided] keyword to the rebranding of SEO authority moz

With all of these changes, the future of SEO is somewhat uncertain. Many techniques will likely continue to fall by the wayside as search engines continue to combat "black hat" practices.

Nonetheless, certain best practices have withstood the test of time and will likely not be disappearing any time soon. In fact, as other tactics drop off, the tried and true become even more important in improving or preserving your ranking.

This list details those SEO essentials, and how to implement them on a Joomla! site.

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Jumpstart Website Traffic! Starting a Blog on Your Joomla Site

One very common goal I hear from marketers is that they want to drive more traffic to their website. There are many ways you can accomplish this from SEO to PPC, however, one of the most effective strategies is blogging and content creation.

In this blog we are going to cover some tips and tricks to establish a strong blog and grow website traffic.

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Learn Inbound Marketing: The Best Online Resources

Now that Inbound marketing has been around for a few years, plenty of resources have popped up to help newcomers master the art of effective online marketing. 

If you're new to Inbound and need some help understanding concepts like traffic generation, lead nurturing, and conversion optimization, this list of online resources to learn Inbound marketing is for you.

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Buyer Lifecycle Stages Explained! [and how to market accordingly]

Your customers take quite a journey before they become your customer. It's much more complicated than simply, "I want to buy something and I know exactly from who", especially for those industries with long buying cycles.

It is important to categorize your audience by buying cycle (and persona) because this will help you optimize your marketing and sales approach to best fit the information they want and need for each stage.

In this blog we are going to break down each one of the stages and explain the mindset of each and how to properly market and sell to them.

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7 Critical Factors for Positive User Experience in Restaurant Websites

It's Friday night and you are hungry. You've gotten sick of all your local hangouts and are ready to try something new. You remember an interesting looking spot that you passed on your way home.

Unfortunately, once you've typed the name into your search bar and clicked into the restaurant's website, you're greeted with obnoxious mariachi music and an abundance of dancing tacos.

The one thing you can't find? The menu. Guess where you're NOT going for dinner.

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Inbound Marketing Lead Nurturing 101

There are a lot of different pieces and different buying stages in the Inbound Marketing methodology. But how can you integrate all the pieces together to make a very clear path for prospects to follow? Well there are a few steps to take, but the most important is Lead Nurturing.

In this blog we will take a look at what lead nurturing is and how you can setup lead nurturing campaigns that will make a big impact on your business.

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